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22gigantes.com - Create meaningful relationships that translate to better business Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations. Readers will find in-the-trenches advice and stories from 80 regional experts in 10 countries, including China, Hong Kong, India, Japan, and Korea. Discover the unique eight-question framework that provides rich interview material and insight from respected cultural experts Track cultural progress over time and highlight areas in need of improvement with the Self-Awareness Profile Learn the little-known facts, reports, and resources that help establish and strengthen Asian business relationships Effective cross-cultural communication is mandatory for today's successful global business leaders. For companies and individuals looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success.
Best Review of Access To Asia: Your Multicultural Guide To Building Trust, Inspiring Respect, And Creating Long-lasting Business Relationships:
Most helpful customer reviews 1 of 1 people found the following review helpful. An Innovative Tool for Preparing for Your Trip to Asia By Amazon Customer Access to Asia is an innovative, valuable, and intellectually-stimulating tool by which business travelers can quickly gather the central points they need in preparation for an overseas business trip. Top-tier research helped author and consultant Sharon Schweitzer select the ten Asian countries considered the most promising from an investment perspective over the next 20 years. The pivotal concept of her book is that she begins with a cultural analysis of the United States and includes a series of questions by which the American reader can evaluate himself and his own culture, a must before one can truly understand other cultures. One of the first and fatal mistakes that inexperienced business travelers make is not establishing a sense of cultural self-awareness before trying to interpret the norms and behaviors of another society. Access to Asia is not only a rich resource on a selection of Asian countries, but an insight into the dimensions along which societies vary. Reading A2A is an enlightening experience that will make you more socially cognizant and prepared for entering any foreign environment, whether touched on in the book or not. 1 of 1 people found the following review helpful. #1 pick for business travel guides By Savin Weerasinghe This is such an amazing book that compiles so many cultures in under 400 pages. To describe and explain the different aspects of 10 Asian business environments makes this text a must-have for travel. The Eight Question Framework allows readers to compare and contrast one’s personality to the average of a country’s, so it can aid in seeing where one should adapt.And in addition to clarifying business etiquette, Access to Asia can also serve as a travel guide to tourists as well with a country’s historic timeline in relation to the world, useful phrases, and food unique and special to a country. I just enjoy the universality of how this book can help any type of traveler. 0 of 0 people found the following review helpful. What is so remarkable about Access to Asia is that Sharon turns cultural idiosyncrasies- which can make different cultures seem By Client Amazon With innovative analysis of ten Asian cultures that blends history and statistics with the illustrative experiences of international business professionals, Sharon captures the essence of each county in this indispensable business guide. Her method provides a clear and concise overview of each nation, illuminating the intricacies of Asiatic cultures and providing insight that removes cultural barriers to make way for successful business relationships. What is so remarkable about Access to Asia is that Sharon turns cultural idiosyncrasies- which can make different cultures seem like a minefield of quiproquo and misunderstanding- into fascinating nuances tied to each country’s rich history. This book gives readers the tools to enter into the Asian market with culturally-adapted strategies and skills, a brilliant tool for any business professional. See all 57 customer reviews...
Kirkus *starred review*This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships. Intercultural consultant Schweitzer and consultant/author Alexander (# Thought Leadership Tweet, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to“the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (omiyage, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.” Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia. From the Inside Flap Access to Asia presents a practical framework and effective strategies for today's global business leaders and managers, whether they are traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from the extensive experience and global connections of intercultural consultant and international etiquette expert Sharon Schweitzer and consulting co-author and book strategist Liz Alexander, as well as contributions from over 100 international professionals, this crucial guide suggests that irrespective of their industry, everyone is in the relationship business. When doing business in Asia, building trust and gaining respect are vital steps in developing meaningful business relationships. Access to Asia is filled with the inside advice and real-world stories that explain how to strengthen business ties in ten countries including China, Hong Kong, India, Japan, Myanmar/Burma, and South Korea. Access to Asia reveals why cultural awareness is so vital to sustained business success and outlines an eight-question framework for building business relationships in ten important Asian markets. The simple Self-Awareness Profiles prompt you to identify where you currently stand on topics related to this framework, compared with the prevailing country culture. The U.S. chapter offers insights for U.S. Americans into their own culture, and is a primer to doing business in the U.S. for Asian readers or indeed anyone from another culture. The authors include an alphabetical listing of common concepts and terms that offer a better understanding of how to create long-lasting business relationships in Asia. The book is filled with down-to-earth suggestions for creating goodwill such as incorporating the names of national heroes and sports figures in conversations and presentations. For each Asian country highlighted there is a handy guide to that country's etiquette and protocol including material on gift-giving practices, forms of address, greetings, and much more. The authors also impart insider tips and suggestions for the proper way to socialize, and they include a guide to fiscal calendars and important dates of regional holidays. For individuals and companies looking to engage more successfully with their counterparts in Asia, Access to Asia showcases the critical people skills that drive global business success. From the Back Cover Praise forACCESS TO ASIA "This handbook provides US Americans with detailed awareness of their own cultural habits of thinking and behavior and pinpoints those that they are most likely to meet in key Asian partners. Its extensive information, essential as a starting point for doing business together, serves as a compass for the reader, stimulating informed curiosity and questioning in real-life contexts." —Dr. George F. Simons, world-wide consultant, founder, author and editor-in-chief of diversophy® intercultural training games, France "Unlike typical regional business guides, Access to Asia focuses on the deeper side of cultural understanding. It goes beyond rules and facts and helps the reader make sense of the often subtle, yet profound, cultural differences found in Asia—something that's critical for building successful relationships. Sharon Schweitzer understands that cultural understanding is not just a set of techniques to use, facts to learn, or rules to follow. By learning the cultural perspective of others, we explore the hidden parts of our cultural self. Access to Asia provides a great starting point for this profoundly satisfying journey." —Joseph Shaules, director, Japan Intercultural Institute, Author of The Intercultural Mind: Connecting Culture, Cognition and Global Living, Tokyo, Japan "In a world of highly commoditized products and services, differentiation often comes in the form of human connection. At our core, we humans are remarkably similar. We all care about family, share anxieties, and aspire to greatness, although our definitions may vary. Our cultural norms and beliefs are the gateway to our hearts. Access to Asia is a must read for anyone seeking to understand the cultures of Asia. Sharon's practical approach offers a fast track to insider status in some of the most exciting economies of our day. Culture does matter!" —Stig Nybo, President, U.S. Retirement Strategy, Transamerica Retirement Solutions, Award Winning Author of Transform Tomorrow: Awakening the Super Saver in Pursuit of Retirement Readiness, California, USA
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