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22gigantes.com - Broke and broken-hearted don’t need to be your destiny. Neither do flat sales or frustrated teams. These bleak outcomes stem from doing what’s always been done, but this book is for those who believe in different.Regardless of whether you are alone or the leader of a major organization, you are that person who simply cannot shake the belief that doing the same things you’ve always done won’t work anymore.Here’s the good news. It’s not too late. In fact, you’re early—you’re thinking about this now. You can still avoid the “squeeze the blood from the turnip” mindset and the fear of what’s coming next quarter. Different has and always will be the differentiator for individuals, ideas, and industries.Are you a different maker?Do you criticize by creating?Do you see things others don't?You play an essential role, now more than ever. Different Drummer is for those who never want to be the same.
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About the Author Erik Lokkesmoe has more than 20 years of experience in architecting and executing media campaigns within the corporate, government, and entertainment sectors. His professional career includes Capitol Hill press secretary, Cabinet-level and celebrity speechwriter, head of communications for the national endowment, manager at the National Association of Broadcasters, and VP of strategic partnerships for the Anschutz Film Group and Walden media. He and his team at Different Drummer have worked on more than 150 entertainment marketing and distribution campaigns, as well as executive producing the critically-acclaimed Ewan McGregor film, Last Days In The Desert. Erik has co-authored two other books, mostly to impress his wife, Monica, and their three children. His life-long goal is to convince everyone that he is the inspiration behind the graphic novel character, Tintin.
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