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22gigantes.com - Most user experience literature today focuses on consumer experiences but what if your customer and your end-user are different people? The intersection of the customer, user and technology is at the heart of this concise guidebook for developing easy to use software. In Easy to Use, Sean Van Tyne takes on the complex topic of agile software development for enterprise software and the result is an easy to understand, easy to implement, and easy to use guide to creating simple yet effective enterprise applications. This combination of Agile development and great user experience promises the benefits of rapid, iterative development, without sacrificing great user experience. Easy to Use is your roadmap to successfully integrating UX design and Agile development best practices that is guided by direct experience - not untested theories. Businesses wishing to rapidly create great software would be well advised to get a copy of this book for every member of the team. In Easy to Use Sean Van Tyne shares essential insights from his successful career determining, developing and deploying extraordinary user experiences at many of the best companies. You want Easy to Use as your software development companion. Particularly where business wins, losses and profits depend on user experience being different and better than the competition.
Best Review of Easy To Use: User Experience In Agile Development For Enterprise Software:
Most helpful customer reviews 0 of 0 people found the following review helpful. Everybody involved in enterprise software should read this book. By Marc Riesenberg If UX is not already integrated into your software development cycle, what's taking so long? This is a fantastic guide for PMs, Scrum Masters, and Product Owners to get UX woven into the agile process and educate them on the value (and terminology) of UX. Want to retain clients? Your end users (not necessarily your clients) are what make or break long-term engagements. If your software is hard to use, they won't be coming back to re-sign.I'd even recommend purchasers of enterprise software read this book! Too often they neglect the needs of their users, resulting in low productivity and increased costs. See all 1 customer reviews...
About the Author International speaker, best-selling author and advisor… Sean covers topics such as customer experience, product and user experience, innovation and design thinking and more. He is currently working on another book, speaking at events and providing design leadership advisement to companies like Sony PlayStation and BD Medical Technology. Sean was the VP of Product Strategy & Innovation at BlueHornet, helping organizations quickly and efficiently implement sophisticated, data-driven lifecycle messaging programs for rapid return on investment. Prior to BlueHornet, Sean was the User Experience Director at FICO, where he provides leaderships for teams across the US, Europe, and Asia. Prior to FICO, Sean was the AVP of User Experience for Strategy & Technology at LPL Financial, where he helped identify and define new market segments and developed the product management, design, and agile development strategy.
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