Best Review of Fizz: Harness The Power Of Word Of Mouth Marketing To Drive Brand Growth:
Most helpful customer reviews 3 of 3 people found the following review helpful. A true pioneer of Word of Mouth Marketing By Robert C. Wolcott Ted Wright has spoken for my organization, the Kellogg Innovation Network (KIN) at the Kellogg School of Management, a few times in the past. For many years now, many of us have encouraged Ted to share his insights in word of mouth marketing, a field in which he is a true pioneer. I was eager to receive the advance copy and read it with great interest. The book is concise, thoughtful (as always, Ted provides data to back up his assertions) and even entertaining. Most important for a business-focused work, people from a variety of perspectives can apply insights from the book in their endeavors, from brand new start-up entrepreneurs to executives with global corporations. Non-profit and government leaders will also benefit from understanding how conversations with trusted sources drive action. Congrats to Ted on a exciting contribution to the field of marketing, and more broadly, the field of making change happen. 3 of 3 people found the following review helpful. This college prof is influenced! By Ellen Bremen I teach Communication Studies in college. Selling my students on how to market via social media channels is an easy concept for them to grasp. Getting them to believe that we should still talk to others and "sell" them on what we like? Much more difficult. I realize that word of mouth marketing includes all types of channels, and I felt that this book simply illustrated the power of the "influencer" strategy. I loved the examples and the practical advice on how to motivate influencers to sing your business' praises. I will definitely recommend this product to my students and I can see us using it in class to support numerous concepts. 2 of 2 people found the following review helpful. Warning: this book is not a cure for insomnia! By gagirl I purchased this book a few weeks ago but just have not had the time to read it. Since I habitually have restless nights, I usually picked up a book from my stack on the night stand to have a remedy to cause drowsiness. Usually reading books can help me clear my mind. Hours later at 4am, my mind was racing as I was reading of all the things I can do to create a community of advocates for my small business.This is a fantastic playbook for word of mouth that is enjoyable to read and easy to understand. It demystify this area of organic marketing for so many of us that are "traditional marketers" don't really understand. The playbook is filled with examples of what can go well and what can go wrong at every turn.No matter what size is your business, this playbook has an implementation approach that is right sized. It doesn't matter if you have big data, little data or no data. There are still options of what you can do to create an authentic experience of your brand and business.After reading this fun and entertaining book, you have the knowledge to be the architect of your own brand conversations. The playbook helps you figure out why, who, when, what and where. It makes me want to go out and take charge of the day as soon as I get some sleep. See all 20 customer reviews...
About the Author Ted Wright is the CEO of Fizz, the pioneering word of mouth marketing firm. He has contributed to several consumer revolutions in the U.S.--including the resurgence of Pabst Blue Ribbon among urban hipsters and the adoption of Chocolate Milk among athletes--and he's helped take his clients, such as Bissell, Intuit, AT&T, and Intel, among many others, to the next level and beyond.
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