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22gigantes.com - If you're a business owner, entrepreneur, expert, speaker, author, coach or consultant who would love to create marketing materials that attract, inspire and invite your ideal prospects to become ideal clients without sounding hype-y or sales-y, then this book may be exactly what you've been looking for.In Michele's first book, "Love-Based Copywriting Method," she walks you through the philosophy of love-based copywriting and explains why traditional copy and marketing feels so icky. In this book, "Love-Based Copywriting System" she rolls up her sleeves and walks you though her exact system for writing copy that converts without feeling sleazy.You'll discover exercises, examples, templates and more -- in fact, it's designed to be a "copywriting course in a book." You'll get detailed, step-by-step teachings of everything from headlines to features and benefits to presenting your offer and more, so if you follow along and complete the exercises, by the end of the book, you've got your copy created.Also as a bonus, it included a free workbook!
Best Review of Love-based Copywriting System: A Step-by-step Process To Master Writing Copy That Attracts, Inspires And Invites (love-based Business Book 2):
Most helpful customer reviews 10 of 10 people found the following review helpful. Great Headline Ideas -- You Unblocked My Brain Inertia By Nancy Marmolejo Three important points:1. I dove right into this book and went straight to where I get stuck most often: headlines. Headlines are so important because they're needed for sales pages (of course), but also Facebook ads, social media posts, blogs, webinars... the list goes on. But after a while, your brain stops functioning when you're trying too hard to nail the perfect headline. I like the examples she gives and how those jog my creative juices. Completely unstopped my blocked creative flow.2. Michele's writing has a great tone. She's funny and fun yet very practical and easy to follow. The way she lays things out step-by-step makes it an extremely useful guide for anyone writing copy. I suggest this for ANY LEVEL.3. In the spirit of full transparency, Michele does give me a little shout out in her dedications so clearly I'm a friend reviewing a friend's book. However, I've hired Michele to write copy for me, I've referred clients to her, and I always recommend her work. In fact, I just sent her a direct message on Facebook saying "Hey, I might just switch to curing back pain and steal all those headlines!"I have so much respect for her and her work and highly recommend this book. 6 of 6 people found the following review helpful. Michele PW knows her stuff By Julia Stege Michele PW has created a very clear system for writing love-based copy that anyone who is communicating with an audience online would do well to follow. Connecting with the right people via the internet requires clear, authentic communications that reveal your personality as well as inspire action. Michele, who has written copy for some of the most successful internet marketers in the industry, really knows her stuff, but hasn't sold out her originality for success. Her success comes naturally from within, and that's what she'll help you do as well. A great read, I recommend this book highly. 5 of 5 people found the following review helpful. If You Write Your Own Copy You Need This Book! By Sue Painter I've read many books about how to do solid copywriting and taken more than a few courses, too. This little gem by Michele PW is the keeper of them all. Why do I love it? The language is clear, so it's not a chore to understand and implement what she is teaching. There is an easy-to-follow structure with exercises after each section. And best of all, Michele's reminder to stay away from exaggeration and write from a love-based perspective rings true. What other copywriter would advise "just say what you mean and mean what you say....don't twist it and use it as a weapon." I particularly like the suggestions of how to handle frequently asked questions from prospects from a love-based perspective. And in the back there's an appendix that shares ways to add your own personality to your copywriting. Love that! Overall, clear and useful and not cheesy. A keeper! See all 32 customer reviews...
"If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered!" Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy""As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people." Amy Ahlers, Wake-Up Call Coach & Bestselling Author"I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients." Christine Kloser, award-winning author"This book will get entrepreneurs into their heart and out of their head when it comes to copy. Copy can feel so hard to create and then if doesn't sell for you, you want to never market again. This book solves those issues. Copy can be easy breezy and convert. Yee haw!!!" Jeanna Gabellini, Author of Rock Your Profits About the Author Michele PW (Pariza Wacek) is the considered one of the hottest marketing and copywriting strategists today. She is the founder and owner of a copywriting and marketing company that specializes in helping entrepreneurs and business owners all over the world grow successful and profitable businesses using love-based copy and marketing principles. She grew up in Madison, WI and currently resides in Arizona with her husband and dogs.
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