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22gigantes.com - In Rise Above the Noise, the author gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:Answers to marketing interview questionsFrameworks on how to tackle marketing case questionsBiggest mistakes marketing candidates make at the interviewUnderstand what interviewers are looking for, why they’re looking for it, and how to deliver itQuestions and answers covered in the book include:What promotional strategies would you use for a Honey Nut Cheerios campaign?Develop a social good campaign for Teavana.Should Hidden Valley increase the price of its ranch dressing?Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?Tell me about a terrible product that's marketed well.And more...
Best Review of Rise Above The Noise: How To Stand Out At The Marketing Interview:
Most helpful customer reviews 2 of 2 people found the following review helpful. Got the job! By Michael L. Great book with no fluff, READ ALL OF IT!I'm an MBA student and I recently pivoted from non-profit management to product management with a tech company. My internship was with a Bay Area start-up and I have an offer with a large global tech company for the following year. This book covers much more than tech, it's for all marketing interviews.I read this in conjunction with Lewis Lin's other book, Decode and Conquer, and will say that these books are COMPLETELY different. There is nearly 0 overlap between the two and reading each one will give you different frameworks to work with, this one obviously tailored to a marketing interview.Lewis takes you through classic marketing interview questions and delves into what the interviewer is REALLY asking, beyond what the question itself asks. He not only gives examples of bad responses (which is how I would have responded to these questions in the past) and how they can be improved and why. The frameworks proposed in the book are clear and concise. This is a good thing because the last thing you want to do is try to run through a complicated framework in the hotseat of an interview. Simple frameworks allow you to organize your thoughts and share it with the interviewer in a way that the interviewer will understand exactly what you are talking about.Overall I love the progression of this book and how it's organized. There's also no wasted sections, every part of this book is in there for a reason and very meaningful. I would go as far as saying some MBA programs should require this as a supplement to marketing classes, it takes a theoretical approach given in MBA classroom and applies very practical uses that can be used in interviews as well. 1 of 1 people found the following review helpful. Lewis Lin never fails to write a detailed, helpful ... By Amazon Customer Lewis Lin never fails to write a detailed, helpful interview book. In this book, he highlights the major questions one might get in a marketing interview, gives frameworks from which to operate, and solid questions with sample answers. After working through the book I feel much more prepared for my interview! 0 of 0 people found the following review helpful. Get up to speed quickly for a Marketing Interview By Ryan Poh I am a current MBA student at a top 40 program career switching from wealth management to brand management. This book is a great summation of Nordheim's Big Picture Framework and was a huge part of my success in interviewing for brand internships. If you are looking to get up to speed quickly in Marketing interviews this is worth so much more than the price paid. Highly recommended. See all 19 customer reviews...
From the Back Cover PRAISE FOR RISE ABOVE THE NOISE"For aspiring marketers, Lewis Lin's Rise Above the Noise provides a solid grounding, with concrete examples and exercises, on how to stand out during a marketing interview and land that job of your dreams." -- Luanne Calvert, Chief Marketing Officer, VIRGIN AMERICA"There's so much confusion on how to succeed at the marketing interview, especially challenging case questions. Rise Above the Noise examines the most common and challenging interview questions including developing marketing plans, launching new products and dealing with private label competition." -- Philipp von Holtzendorff-Fehling, Chief Marketing Officer, AMERICAN HOME SHIELD, SERVICEMASTER and Former Vice President Marketing, T-MOBILE USA"Lewis Lin presents both classic and new marketing cases - along with right and wrong approaches - to sharpen your interview impact. Useful for new graduates and mid-career professionals, Rise Above the Noise contains marketing analogs and role plays to help you elevate yourself above other candidates." -- Dan Frechtling, Vice President Global Website Products, HIBU PLC and Former Vice President, MATTEL"I have interviewed countless candidates for marketing roles, and I wish more of them could attack problems this smartly. Follow the step-by-step guidance in this book, and you will set yourself apart from other candidates and succeed in your marketing interviews." -- Scott Shrum, Former Brand Manager, S.C. JOHNSON & SON"With the intense competition out there for top marketing jobs, Rise Above the Noise is a practical yet thorough guide on how you can ace your interview and land the job of your dreams." -- Jason Jennings, Former Senior Marketing Manager, GENERAL MILLS About the Author LEWIS C. LIN is CEO of Impact Interview, an interview coaching firm. Lewis was named by CNN as one of the "top 10 job tweeters you should be following." He has also been featured on FOX, ABC News, San Francisco Chronicle, The Atlantic, The Telegraph, and Business Insider.Before Impact Interview, Lewis was Microsoft's Director of Product Management. Prior to Microsoft, he worked at Google, leading new AdWords product launches.Lewis holds a B.S. in computer science from Stanford University and an M.B.A. from Northwestern University's Kellogg School of Management. He lives in Seattle.
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