Best Review of Win-win For The Greater Good: Creating Partnerships That Will Ignite Your For-profit Or Nonprofit Organization's Revenue, Reputation And Social Impact While Creating A Greater Good For Society:
Most helpful customer reviews 1 of 1 people found the following review helpful. Powerful and Pragmatic By RJK Bruce uses powerful, real examples to illustrate how cross-sector partnerships can work for not-for-profits, corporations, and educational institutions. This book is pragmatic and easy-to-follow, with checklists and suggestions that any organization of any size can follow. Adopt this approach, and you will extend your reach and advance your objectives effectively and efficiently! 0 of 0 people found the following review helpful. Just what I needed By arline warwick I just received the book 2 days ago so I have only read about 1/2 of it. So far it is what I expected only better. It offers good, practical advice that gives a step by step formula to follow. Can't wait to read Mr. Burtch's other books. Thank you Bruce Burtch! 0 of 0 people found the following review helpful. Four Stars By fredrick smith good See all 27 customer reviews...
About the Author Bruce W. Burtch Bruce has enjoyed a highly successful career, including serving as public affairs manager for Marriott Corporation, public relations director for the United States Olympic Committee, VP and general manager of Schulberg Mediaworks, director of marketing and communications for the American Red Cross Bay Area chapter, and a two-year special assignment to the President of Xerox Global Services. He founded and was CEO of three companies, two nonprofit organizations and co-founded a degree-granting college - The Honors Tutorial College at Ohio University. In 2010 Bruce formed a highly-specialized consultancy to focus on the area of his greatest interest and talent - creating cross-sector partnerships and cause marketing campaigns between nonprofit, for-profit, education and government sectors, with the focus of creating a greater good. Called the “Father of Cause Marketing” by the Cause Marketing Forum and highly regarded for his innovative and creative win-win partnerships, Bruce is recognized nationally and internationally as a pioneer and leading expert in the field of cross-sector partnerships and cause marketing. Bruce designed the most successful cross-sector promotional and fundraising campaign for the March of Dimes, in a partnership with Marriott Corporation, designed and directed the unprecedented American Red Cross Prepare Bay Area campaign which trained over 1 million San Francisco Bay Area residents in emergency preparedness, and continues to design highly-innovative marketing, public relations and cross-sector partnerships programs which benefit all stakeholders. Bruce is a frequent keynote speaker at for-profit and nonprofit conferences, leadership and industry associations and organizations, colleges, Volunteer and Foundation Centers. Bruce was recently featured in a six-page cover story of a Northern California business magazine, for his work in developing cause marketing partnerships. Bruce was awarded the Distinguished Leadership Award by the National Association of Community Leadership for spearheading the drive to build the Tenderloin After-School Program in San Francisco’s crime-ridden Tenderloin District.
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