Best Review of Write A Great Press Release: A Guide To Creating A Press Release That Will Be Published, Re-published And Read:
Most helpful customer reviews 3 of 3 people found the following review helpful. Facts about Press Releases that You cannot afford to do Without By Gungji Write a Great Press Release is a MUST read resource if you are a content writer, SEO professional, or just plain business person that is looking to boost your own company and business. There are certain conventions to writing that must be followed, particularly with regards to using digital marketing. Many people have writing skills and ideas as to what they want to express however it is important to understand the nuances of writing properly for a press release so that it yields the results that you are seeking. Doug Brown has been a professional expert in this field with Newswire.net and I am so glad that he published this invaluable resource for the world the see! The conventions of following proper writing etiquette without sales embellishments is very important. The emphasis as to what to write and where to place certain aspects of the article are the difference between successful and just wasting time. As an SEO expert, I truly value the knowledge of proper press release writing and submissions. With content being paramount in its value to ranking performance, this is a fabulous book! 3 of 3 people found the following review helpful. Freedom From Having To Accept Mediocre Press Releases From Hired Help By Gary Marco For the previous 18 years, I built my biotech engineering firm's business 100% on referrals. But having recently taken my company public, I am now faced with having to actually "market" my company for the first time in my life. And by "market", I mean bringing in engineering contracts (what I call real work) and also generating interest in our company as an investment. Fortunately, my friend turned me on to DE Brown and the group at Newswire and the value of learning to write great press releases. All I can say is that DE Brown and the folks at Newswire over-deliver on everything... and "Write A Great Press Release!" continues this tradition. Everything you need to learn and understand about writing great press releases can be found in this book. I feel a sense of freedom in now being able to write my own press releases that effectively communicate important news about our company and not having to always rely on the (often medicore) work of others. 3 of 3 people found the following review helpful. Insightful, clear and a must have! By Douglas I've been a journalist for a number of years. In many cases, writing a press release is second nature. However, as a perpetual student of marketing and psychology, ANYONE will benefit from reading and re-reading this insightful and clear overview of press releases."Releasing" your content is almost a misnomer. "Announcing" it is even too self-serving. Doug's approach to positioning your content so it is not only readable, but sharable is magnificent.Do yourself a favor and get this book immediately. Even if you hire out your releases to a firm, you'll benefit from sending your marketing firm the right information and angle to optimize your message. See all 29 customer reviews...
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